HANNAH HERMAN design + marketing portfolio
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social media

Social Media

Content Creation + Campaign Management

See also graphics + illustration


Goodfellow Bros.

Heavy Civil Construction | Portland, OR

2024 - 2025

Social Media management, content creation, calendar management and analytics review for Linkedin, Facebook, Instagram, Twitter/X, YouTube and Google Business accounts. Produced content via photography, videography, video editing and graphic design. Collaborated with corporate, field and external teams to produce deliverables.

 
 
 
 
 
 
 
 

Goodfellow Bros. - Short Form Video Examples

 

Recap Reel from 2024 Annual Meeting
Planning, filming, editing, post copy and publishing.

 
 
 
 

What Fills My Cup (posted on National Coffee Day)
Planning, filming and gathering footage from others, editing, post copy and publishing.

Goals and Focus:
Show company culture and feature faces from different regions and departments.

Fun, sharable content for current and future employees to engage with, and share with their network.

 
 

Stretch and Flex

Concept and gathering footage from my colleague in Hawaii, editing, post copy and publishing.

Goals and Focus:
Show inspirational company culture with timely focus around the new year.

 
 

Lego Operator on the Shuffleboard

Concept, planning, editing, post copy and publishing.

Goals and Focus:
Show fun video featuring the shuffleboards in all GBI offices, with a whimsical lean geared towards share-worthiness.

 

Maui Bridge Project Recap

Concept, planning and shot list, voiceover script, requested video + voiceover audio from colleague in Hawaii, editing, post copy and publishing.

Goals and Focus:
Feature one of our Hawaii projects in action, showcasing impact on the community and highlighting the hard work of field teams.

To view the post on LinkedIn click here

 

Lounge Lizard Vintage Furniture

Vintage Furniture Store | Portland, OR
2014 - 2017

Content creation and social media management of Facebook, Instagram and Craigslist Accounts

 
 

KFLY Seattle

Fashion brand for plus size female-identifying humans | Seattle, WA

2019 - 2022

Content creation, photography, and social media management of Facebook, Instagram, and Shopify page

 

KFLY Instagram Story sample

KFLY Instagram Grid sample

 
 
 

Instagram Post sample

KFLY Seattle - Short Form Video

 

Fashion is Art

Instagram Reels video - full production: planning, filming, editing, post copy and posting

 
 
 
 
 

Equus Striping

Pavement Marking Contractor | Washington, DC
2019 - 2024

Content creation and social media management of Facebook, Instagram and LinkedIn accounts.

Social Media management, content creation, calendar management and analytics review for Facebook, Instagram, and Linkedin accounts. Curated raw photos and video footage sent by the client into crisp, branded engaging content. Copywriting / editing customized per platform.