Re‑build the site on WordPress (migrating from Squarespace) with a clean brand‑forward design, sharp copy and improved UX. Optimize for both mobile and accessibility while organizing within a SEO‑ready structure. Partner with external development team to make it real.

DELIVERABLES

• Crafted a clearer site structure: strong landing page, service areas, differentiators front and center.

• Designed fresh visuals and wrote crisp copy for brand alignment, readability and SEO.

• Conducted keyword & location research and applied it in the WordPress back end (metadata, alt‑text, headings).

• Managed the migration and technical build with the vendor: plugin choices, mobile/responsive work, accessibility support, full content transfer.

• Streamlined navigation, improved hierarchy and cleaned the aesthetic to reduce clutter and raise credibility.

IMPACT

• Users stayed longer: the bounce rate dropped from over 60% to close to 30% within four months of launch.

• Clients and prospects responded positively—many assumed the company was far larger after seeing the site.

• Fewer mismatched enquiries (outside service area) because messaging was clearer.

• Internal morale improved; social media engagement with the company’s work rose.

• The client was thrilled with a site that finally matched their real‑world quality.